India Wednesday

Benefits of Technology In Businesses 

The covid pandemic gave rise to one phenomenon, i.e. Working from home. I bet years back we wouldn't think WFH as an ideal way of running a business. But this time, we adapted to it quickly and effectively. How’s that possible? 

The answer is due to the advancement in technology. The rapid promotion of digitalization introduced everyone to the depth of the technology, and thus we got adapted to this new work model super quickly. There is no doubt that digitalization is the present and the future. Technology is a must! 

In this blog, we will discuss the role of technologies in business and how they are benefiting us. 

We will also mention the technologies that are being used in recent times. 

Benefits of Technologies 


There is no doubt in the fact that communication plays a vital role in the functioning and growth of the business. 

In-house communication between the employees working in different branches (situated in different cities), communication with the clients, and public awareness, all these things require technology. 

Meeting via video conferencing, emails, and social media makes the working of an organization easy. Thus technology plays an important role in business when it comes to communication.

Calculative Decisions 

We are not saying that technology will give you accurate and effective results. It may go wrong but it sure eases the task. 

Technologies have helped businesses gather information about target customers. With the help of artificial intelligence, machine learning, and data science, we can now analyze the data of the customers and can effectively strategize the next move. 

Raw data when converted into information form, makes the decision-making process quick and less complicated. Technology provides us with raw data as well as converts it into useful information. 

Customer Relationship 

Next comes the most important part, i.e. customers. You can have whatever you want but it is the customers that make the business grow. Winning them is important. 

You need to have a very healthy relationship with your clients so that they can get converted into the repeated clients category. Proper engagement with them is the need of the hour. 

Technology provides us with specifically designed customer relationship management software that helps companies achieve this goal. With the help of technologies like digital payment and cloud computing services, companies are keeping their clients happy and growing effectively. 


With the increase in the number of players in the market, the race is now for a better product and larger reach. Technology helps in both these factors. Let's find out how.

Comparison, flaws, finishing touches all these product-related things can be performed using high technology-driven machines. You can obtain better results through this. 

On the other hand, digital marketing helps in increasing the reach. You can not depend on the offline market, you have to expand as well. This is where ads and digital campaigns came into play. You will also require a website to serve as your portfolio. 

If the marketing strategy is done right, it will generate traffic on your website, social media, and of course in the offline market (if your business is product-based). 

The business that utilizes the maximum of technology will grow faster and better as compared to other competitors. 

Technologies involved in businesses 

Artificial Intelligence 

A very simple example of this is google assistant and Siri. Artificial intelligence is the game-changer. It provides machines with human intelligence thus enhancing our experiences. 

Machine Learning 

This technology gets more advanced on its own. In AI, we make machines learn, here machines learn by themselves. Thus the task becomes easier. 

Machine learning involves the use of software that collects data and thus, learns through them. Using those data and learnings, they provide us with valuable information regarding our clients.

Cloud Computing 

It is the delivery of computer-related services online. It is a blessing for organizations that are low on budget and for clients that are unable to access offline services. It is fast, effective, and cost-friendly. 


Technology can never be ruled out from anywhere. It has become a necessity for businesses. Whether for growth, or survival, businesses have to make themselves compatible with the technology. 

So that’s it from our side. Thank you for reading. We will be back with more such pieces, so stay tuned with us.


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Manya Arora