TOP 5 BEST TIPS AND TRICKS - How to Make a Great LinkedIn Profile
By Shreeram Geedh
October 11, 2020
Forget about Twitter, Instagram, and Facebook LinkedIn is where the money is LinkedIn is the biggest business to the business social network in the world.
It is very important to network with the people in your industry and carry on the relationship which you once made with them in person. LinkedIn lets you do just that – create strong connections, between professionals, like-minded individuals, thought-leaders, and people with whom you share similar interests with. You can ask questions, share knowledge, get important insights, voice your opinions, and know about job openings.
So if you want to be there and you want to be successful on LinkedIn then it's important that you have a good LinkedIn profile. To have a good profile, we want to review 5 key factors.
1] Profile Picture:
The first thing is your profile picture. Your profile picture is very important because based on your profile picture people will want to connect to you or offer your business proposals or maybe offer you a job. Now, if you don't have a profile picture or if it's outdated then you really have to work on that.
What do you need to have a good profile picture? Well, first thing is that has to be close up. Look into the camera, smile, have a neutral background, and dress appropriately, wearing minimal jewelry and accessories, and certainly no headwear or no sunglasses. These are things to avoid in your profile picture. Like shades, low light or party pictures, long-distance pictures, candid such pictures could work on Instagram but it's not really suitable for LinkedIn. Now, these pictures could work on Instagram but they are not really suitable for LinkedIn because you need a professional look on LinkedIn. So how do you know that your profile picture is good? You could ask colleagues or maybe friends.
Now, another thing that you can do is to also update your background picture on LinkedIn because few people do that. And standard, by default you have like this blueish background image which is a little bit boring so you can update that. And it’s really easy and it really helps you to get an even more professional look on LinkedIn. So let me give you an example of a background picture for instance here’s an example of mine.
As I am preparing for being data scientists I put my background according to that where I wrote: “Data is everywhere”. So this line showing off my interest and also making my home page cool. So make it work for you.
The second thing you want to do is to have a look at your headline. Your headline is the piece of text that comes below your name. And your headline you have to see that as an ad or as the title of an ad. It has to you know to draw the people into your profile and make them want to read more about you.
Now per default, LinkedIn uses your job title there. There's nothing wrong with that but sometimes that can be a little bit boring. Like a marketing assistant or sales manager or whatever. So there's a simple rule that you can use to enhance to make your title better on LinkedIn. And that's to use
Your job function and company name +
Most important keywords +
Now let me explain that of course, you have your job title and then your company name but it's also very important to add the important keywords. Now, why is that? Because when people go on LinkedIn they often try to find certain profiles. They use the search option to find certain profiles. Now think of the keywords that people would use to find you and incorporate those in your title. For instance, if you are a marketing manager or a marketing professional and you have experience with SEO or e-mail marketing then it's important to use those words SEO and e-mail marketing in your title. And then the zing factor. Zing factor is something that surprises people that could be a conversation starter that explains a little bit more about what you stand for. It’s something to get attention with.
Now the third thing you want to do is to write a strong summary. The summary is the piece of text that you can find below your title. In your summary, you can explain what your skills are, what your strengths are. For instance, if you are a sales manager, then you can explain in your summary how you can help other people, how you can help businesses to grow, or what solutions you can offer to them.
Also in your summary, you can add social proof. Now that is very strong. You can add links to your website, to a blog, a slide share and you can even add YouTube videos there. And it's very easy to do, it's super easy.
4] Get a Custom URL:
It’s much easier to publicize your profile with a customized URL (ideally linkedin.com/your name), rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. How to get one? On the Edit Profile screen, at the bottom of the grey window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.
5] Show Your Achievements:
Recruiters spend countless hours scouring LinkedIn in search of the high performers. And when they find them, they contact said high performers. Knowing this, you’ll serve yourself well to market yourself as a high performer in your summary and experience section (think action words, accomplishments, talking about times you’ve been promoted or hand-picked for projects).
So now you have it, 6 major tips on how to make a great LinkedIn profile so that you can become a magnet for new job opportunities.
Now you know how to approach your LinkedIn profile, So do changes according to as I said, grab upcoming opportunities, and remember
Don’t wait for the right opportunity: create it.